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| Samsung Electronics announced its own mobile platform, bada in November. This white paper provides a brief analysis on the upcoming platform, based on ROA's primary and secondary research, including interviews with professionals in the mobile industry. The assumptions made in this FREE white paper are based on the references and facts available as of November 2009, before Samsung's official announcement related to the developer issues and without any concrete research material available on bada. ROA Korea will provide an in-depth analysis on bada after Samsung will reveal more details on the platform during December. According to the official Samsung's bada webpage, the initial target of bada is touchscreen-based mobile phones. But it is expected that in the near future, the platform will be extended to a wide range of devices (emerging devices). |
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| In this FREE white paper the ROA Group introduces the latest developments in the multimedia broadcasting market in Japan and provides a market forecast until 2014. ROA Group estimates that subscribers for 3G network-based fixed rate video services will grow with a CAGR of 100 percent or more by 2011 and stagnate when the number of subscribers reaches 3 million. The number of users in the category of billing per contents type will be low in the beginning but is expected to increase gradually after two years.
The report also examines the possibility of providing mobile contents over a broadcasting network as it offers a better and more efficient frequency for downloading. If a broadcasting network is used, large volume data can be effectively sent to the user's mobile phone. Therefore, the main trend in the future could be that real-time or downloadable contents are provided over a broadcasting network when targeting the mass market of mobile phone users.
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| South Korea's No. 2 mobile operator, KT is to officially launch its SHOW App Store in November and is expected to push for a more attractive alternative for developers and end-users in order to compete in the local market with its rival SK Telecom that launched its application store called T Store on September 8. This FREE ROA Group white paper analyzes the upcoming KT SHOW App Store and forecasts its possible success in the Korean market. |
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| This FREE ROA Group white paper introduces the revenue strategies of the three main social networking service (SNS) providers in Japan, mixi, MobageTown and GREE, based on the results announced through the end of June, 2009. All of these companies have shown remarkably fast growth by grabbing 80% of the total revenues in the SNS market of Japan in a short period of time. Of the 3 SNS providers, GREE recorded the highest sales during the period with 5.1 billion yen, even though it has the smallest number of users compared to the other two providers. This study aims at presenting the success factors of GREE's business model and provides suggestions for benchmarking. |
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| This FREE ROA Group white paper introduces the digital signage and mobile digital signage market in Japan and provides a market forecast until 2015. According to the study, the recognition level of digital signage is lower in Japan as compared to other countries, but the market is expected to grow steadily.
This is based on the fact that the Japanese market has a favorable infrastructure for digital signage, in terms of displays and servers. ROA Group estimates that the current market size of digital signage reaches almost JPY 70 billion, and will grow to JPY 700 billion by 2015. To overcome the weaknesses of outdoor advertisements, it is necessary that digital signage evolves toward mobile digital signage, enabling higher interaction with the user, according to ROA Group Japan.
This white paper provides useful information on the latest digital signage solutions through the main players in the Japanese market, including Sony, Hitachi, Fujitsu, NTT Communications and 3M. In th |
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| This ROA Group report provides a market forecast for 2009, highlighting the major issues among the three Korean mobile operators, SKT, KTF and LGT, including subscriber growth, churn rate, average revenue per user, and CAPEX as well as competition over the rival network technologies, CDMA and WCDMA.
In 2008, Korea's mobile subscriber base reached 45.61 million with the estimated penetration rate of 93.4%. ROA Group forecasts that the increase in subscribers will slow down and become stagnant to reach 46.8 million (penetration rate of 96%) in 2009. |
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| The Research on Asia Group forecasts that there will be 640 million mobile users in China by the end of 2008. In this report, ROA Group identifies key issues of the Chinese mobile market in late 2008 and provides an outlook for 2009.
This report is useful for mobile operators, handset and network equipment vendors, investors, financial institutions and others who are interested in the Chinese mobile market. The Chinese Mobile Market Review report is written for readers who need a brief overview on the main issues in the Chinese mobile market. |
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| This report examines the Japan IPTV (Internet Protocol TV) service market conditions and trends. Based on these findings, the Japanese IPTV market forecast is provided for 2008-2012. A definition of IPTV is presented in Chapter 1 of this report. In Chapter 2, the standardization polices in Japan are discussed. In Chapter 3, IPTV service providers and broadcasting content are presented. Chapter 4 provides an analysis on the Japan IPTV market, and in Chapter 5, considerations for the establishment and development of a successful IPTV service are suggested. |
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| This ROA Group report examines the Mobile Internet Device (MID) market in Japan, highlights the strategies of current chipset makers, and analyzes the handset models available in the Japanese market. Market forecast data is presented for 2008-2012. |
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| In this report, ROA Group analyzes the latest developments in the Japanese mobile market. According to the study, the number of mobile users in Japan will increase to 121 million by 2011 and the penetration rate in the Japanese market will grow to 95.4% by 2011. |
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| This new ROA Group research report focuses on identifying the major issues in China’s mobile market. At the end of May, 2008, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Finance in China jointly announced the long-awaited telecommunications market restructuring plan named Announcement on the Reform of the Structure of the Telecommunications Sector. According to the official announcement, the six telecom companies in China will merge into three integrated companies, China Mobile, China Unicom and China Telecom.
This report addresses key issues surrounding 3G services, market competition and the positioning of players in the future as well as the tasks of the Chinese government to promote 3G services. |
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| This report is part of ROA Group's Mobile Device Convergence report series, which provides detailed analysis on handsets launched in Korea, China and Japan. The Mobile Device Convergence in South Korea report focuses on the handsets launched in South Korea during 2007, including a total of 114 handset models by 6 manufacturers- Samsung, LG, Pantech&Curitel, Motorola, SKY, and KTFT
By providing detailed information on the handsets launched in one of the most advanced mobile market in Asia, the report will be useful for global handset vendors, mobile carriers, component manufacturers, application and contents providers as well as financial institutions for predicting the future development direction of mobile devices and markets. |
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| The latest FREE white paper from the ROA Group introduces Sony’s personal media device strategy by examining Mylo COM2. Sony Electronics first launched Mylo COM1 in 2006, and after a year and half, in February 2008, the company launched the upgraded version of the product, Mylo COM2. Even though Mylo COM1 has not been very successful and the market is limited to Japan and the U.S. only, Sony continues to manufacture the product under the concept of Personal Communicator. This white paper briefly analyzes Sony’s vision behind its Mylo series, and provides an overview on COM2 specifications. |
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| This report is based on a user survey analyzed by the ROA Group. It examines the differences between 4 user groups identified as Simple Users, Benefit Oriented Users, Free Entertainment Users and Multitask Users. The survey included 1,267 men and women in their 10s to 60s, evenly divided by age and gender. In the overall analysis, ROA Group found out that new mobile services, such as social networking services (SNS), mobile shopping and mobile coupon usage is increasing in Japan, opening new opportunities for mobile advertising. |
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| This report provides an overview on the latest developments in the Korean market, where WiBro (Mobile WiMAX) was commercially launched two years ago in June 2006. This report includes useful information on WiBro services and price plans offered by KT and SKT, as well as the terminals available in the market. It also analyzes the WiBro strategies of the two operators. The report presents a forecast of WiBro subscribers and revenues in the Korean market to 2011. |
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| This ROA Group white paper briefly introduces the latest issues in the Japanese mobile multimedia broadcasting market. The Japanese government announced that terrestrial analog broadcasting will be shut down in 2011, and a wide spectrum of UHF/VHF bands will be released to other systems, including mobile multimedia broadcasting. Two standards are currently competing in the Japanese market to gain licenses in 2011, ISDB-Tmm, a system based on Japan’s own digital broadcasting technology, ISDB-T, and MediaFLO, developed by Qualcomm.
The leading mobile operators in Japan, NTT DoCoMo, KDDI and SoftBank have all different opinions on which direction the mobile multimedia broadcasting market should be developed in Japan. While NTT DoCoMo supports a system based on ISDB-T, its rivals KDDI and SoftBank are planning to introduce MediaFLO services in Japan. |
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| This report examines the latest convergence service trends among Internet portals, fixed and mobile operators in the advanced market of South Korea. The report is useful for Internet portal companies, and both fixed and mobile operators that are engaged in convergence services or IPTV business. The report provides valuable information for benchmarking and establishing business strategies. This report is also helpful for handset vendors, content providers, analysts and researchers who are interested in the development of convergence services. |
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| Philippines Mobile Market Overview & 2007-2010 Forecast report introduces the Philippines mobile market, being part of ROA Group’s South East Asian mobile market report series that are published periodically. For forecasting the future expansion of the Philippines mobile market, ROA Group conducted time series analysis on related data, together with analysis on market growth factors such as current and future market environment, regulations and policies, technology development, as well as business strategies of players. |
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| This report analyzes the latest developments and trends in these two advanced markets, and provides a PND market forecast through 2010. It is useful for the manufacturers of PND and navigation systems, as well as navigation software developers, navigation-related content providers, car manufacturers and suppliers. In addition, the report includes useful information for investors, industry analysts and researchers who are interested in the development of the navigation market in Asia. |
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| The objective of this report is to identify the rising trends in the global mobile device market in 2008. The research material in this report is based on ROA Group’s strategic research and consulting projects conducted in 2007 on the major mobile operators and handset vendors in Asia (particularly on Korea, Japan and China). In addition, interviews with professionals in the industry, including mobile service providers were used as a reference for carrying out a comprehensive market analysis. |
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| This free ROA white paper introduces 'au one' a unified portal site for mobile phones and PCs provided by KDDI in Japan. The new portal site was launched in September 2007 and it offers visually the same menu for both au handsets and PCs. The au one services and menus are compatible with CDMA 1X WIN as well as CDMA 1X handsets. The portal offers au one mail service that is based on Google's Gmail technology, and the site also features Google search. The cooperation between KDDI and Google on the unified portal has drawn attention in the Japanese market. |
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| In this new report, the ROA Group analyzes the latest developments in the fast growing mobile market of Indonesia and provides a forecast for 2007-2010. Mobile users in Indonesia reached 68 million at the end of 2006, which is expected to grow to 94.7 million in 2007. The industry will post about a 18% CAGR starting in 2008, and the number of users will increase to 133 million by 2010. In other words, about half of its total Indonesian population of 250 million will be mobile users, becoming the 3rd largest mobile market in Asia following China and India. |
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| In the new research report, ROA Group identifies the factors for Sharp’s success and provides an analysis for the company’s future growth. During the Japanese economic recession, the company led the Japanese market with its superior LCD technologies in 2000 and showed a two-digit growth rate while other major electronics manufacturers in Japan were experiencing sluggish growth. |
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The Korean Mobile Market Forecast and Carrier Strategy report focuses on the latest developments and carrier strategies in the Korean mobile market. It provides analysis and forecasts on key players’ strategies and operations in the region and includes a market forecast from 2006-2010.
The report provides useful information for mobile carriers, handset vendors, content providers, platform developers, analysts and investors who are interested in the developments in the Asian markets. |
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| The Chinese Mobile Market Forecast and Carrier Strategy 2005-2010 report focuses on the latest developments and carrier strategies in the Chinese mobile market. It provides analysis and forecasts on key players’ strategies and operations in the region and includes a market forecast from 2005-2010.
This report is useful for handset manufacturers, mobile carriers, content providers, analysts and investors who are interested in the Chinese market and the strategies of the Chinese mobile carriers, China Mobile and China Unicom, with the largest subscriber base in the world. |
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| This report provides a projection of the Vietnamese mobile market to 2010 in consideration of future market conditions, the Vietnamese economy, mobile handset regulations, the main players in this segment, and the future lifestyle of Vietnamese users. |
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| This report provides an analysis of the leading mobile handset vendors, including Nokia, Motorola, Samsung, Sony Ericsson and LG, based on their Q1 2007 business results. The report includes an in-depth analysis on the Q1 2007 performance of Samsung and LG, and examines their future strategies in the global market. It also projects the future development of the global mobile market. |
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| This report analyzes the smartphone market in Japan. The report provides a definition of smartphone, examines current trends and strategies among the Japanese operators, and analyzes the main operating systems (OS) with a focus on version characteristics and development trends. In addition, the report presents opportunities and barriers to the future growth of the Japanese smartphone market. |
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| This is a regular report published in ROA Group’s Asian Market Forecast (AMF) Annual Advisory Module. The report analyzes the trends and characteristics of Japanese mobile operators by categorizing important market changes and mobile operators’ events that took place from June 2006 to December 2006. Together with an analysis on the development of the Japanese mobile market from 2000 to today, the report projects how the market will change by 2010, considering expected government policies, regulations, movements and strategies of players, and changes in user lifestyles. |
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| This white paper introduces ToruCa, an information capture service for mobile phones, developed by NTT DoCoMo, Japan’s leading mobile carrier. ToruCa service is enabled through NTT DoCoMo’s credit card payment platform called iD. Recently McDonald’s Holdings in Japan announced that it will install iD platforms to its outlets to allow payments with mobile phones and jointly promote marketing with NTT DoCoMo via mobile phones, using ToruCa as a marketing tool. The partnership between McDonald’s and NTT DoCoMo is presented as an example in this white paper to explain about mobile marketing based on ToruCa. |
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| In this latest report, Mobile Device Convergence in Japan – 2006 Second
Half (Q3 & Q4), ROA Group analyzes the handsets launched in Japan during the second half of 2006. 54 Models of 18 Manufacturers were analyzed for the report, including models from such Japanese manufacturers as NEC, Sharp, Sanyo, Toshiba, Mitsubishi, and Panasonic, and from such global top 5 manufacturers, as Nokia, Motorola, Samsung, LG, and Sony Ericsson, among the others. |
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| This white paper introduces User Created Contents (UCC), search engine and High-Speed Downlink Packet Access (HSDPA) based video services in Japan. Similar development is expected to occur in Korea, where the UCC business model, currently led by the wired platform operators, will soon expand to mobile phone based wireless platforms. And as the vitalization of the search engines continues, being linked with the existing location-based services (LBS), various kinds of search engine services will be introduced in Korea. Also, the competition between SKT and KTF, the two major carriers in Korea, is expected to boost the expansion of services such as video calling and video mailing. |
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| For this report, ROA Group analyzed a total of 60 models launched by six manufacturers in South Korea including Samsung, LG, Pantech & Curitel, Motorola, SKY and KTFT. The report includes detailed data on monthly sales volumes, handset launch prices, 2.0 mega pixel camera adoption rates, external and internal memory adoption rates by Samsung and LG, Bluetooth adoption rates, Video Telephony, DMB (digital multimedia broadcasting), VOD (video on demand) and Commerce & Banking functions, focusing on handsets launched in South Korea during the second half of 2006. It also provides a future forecast based on the analysis. |
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| In the report, ROA Group identifies current trends in the Japanese market and provides insights on the future mobile market. In addition to mobile TV usage, other convergence services, such as mobile search, social networking services (SNS), blogs, location based services (LBS), GPS, mobile shopping/auction, mobile games, eMoney, banking, trading, etc. were analyzed in the report. To analyze user needs more specifically, the user groups were divided according to age and gender as well as by lifestyles, with each user group showing a unique usage pattern. In general, young users seem to be the most proactive users of convergence services, including wallet phone service, such as Osaifu- Keitai. |
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| This report, published twice a year by ROA Group, presents the latest service convergence trends in Japan. For the report, ROA Group has adopted an independent methodology for evaluating the penetration level and the future direction of mobile convergence. For identifying convergence service evolution trends and the most notable convergence services in Japan, ROA Group defines the convergence service structure (Convergence Service Structure Definition), maps the structure with the existing convergence services and markets (Japanese Market Structure Analysis), and then analyzes the penetration level of the services as well as vectors behind the evolution of the services (Mini Values and Mini Forces).
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| For the report, 21 manufacturers and 269 models launched in Korea, China and Japan were analyzed. In measuring the convergence level of a mobile device from a different standpoint, characteristics of the main functions supported by a mobile device are matched with the invariant classification system of Value Added Services and a relative evaluation is carried out in each country to understand the characteristics. This report is published twice a year by ROA Group. |
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| This is a regular report published twice a year by ROA Group. It presents an analysis of future trends in the Japanese mobile market as determined through an examination of issues in each category during the first half of 2006 (from January to June). In addition, it provides a prediction of Japan’s mobile market until 2010 in consideration of future market conditions, Japan’s economy, mobile handset regulations, the movement of players in the segment, and the future lifestyles of users. The report also presents an overview of the development of the market since 2000. |
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| This report defines mobile commerce as online and offline commercial activities related to finance, marketplace and marketing via mobile devices. The report focuses on trends, players and consumer behavior in the mobile commerce market of Japan. The report is useful for mobile carriers that seek new income sources in North America, Europe and East Asia and other mature markets, as well as other interest groups, including companies such as financial institutions, e-commerce companies and content providers who want to break into the mobile commerce market. |
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| In this report, ROA Group identifies the ten hottest topics in the Japanese mobile communication market, which leads the mobile convergence movement worldwide. To accomplish this, the ROA Group analyzed the emerging trends in policies, players, technologies and services. As the leader of the mobile industry, the Japanese market will serve as an indicator to help all mobile service providers and related companies around the world to predict future directions of the industry. |
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| This report analyzes and forecasts the IPTV (Internet Protocol Television) market in Korea. More specifically, the report covers the reasons for the IPTV service delay and estimates a possible market size after the service launch. In addition, it explores the status and the progress of carriers such as SKT, Hanaro Telecom and Powercomm in preparing IPTV service. Lastly, it forecasts the possible effects that IPTV service will have on the telecommunications and broadcasting industries. The development status of the IPTV market in other countries is provided in the appendix. |
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| This report focuses on the history of mobile TV in China, policies adopted by the government, efforts to select a transmission method, and key players in the segment. Additionally, it reviews the value chain of China’s mobile TV market and compares technologies for digital multimedia broadcasting (DMB) in order to project potential and market size of the service. |
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