E-Mail Marketing: Getting Through to Customers

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♦ See Other Reports About... E-mail marketing, Online ad spending, E-mail marketing metrics , Sales and Marketing Management , Ebusiness , Sales and Marketing Technology

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E-Mail Marketing: Getting Through to Customers

Report Code: EM-2314

Date: 10/2007

By: eMarketer

eMarketer estimates that e-mail advertising spending will grow from $338 million in 2006 to $616 million in 2011, a six-year increase of 82% - but only half the rate of overall online ad spending. Why so low?

The E-Mail Marketing Online report analyzes this ubiquitous but underappreciated channel a dozen years after it became a widespread marketing and advertising tool.

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Abstract:
The E-Mail Marketing report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions - right now.

Key questions the E-Mail Marketing report answers include:

What factors contribute to the increases in e-mail marketing spending?
What do most people want from commercial e-mail?
What elements boost e-mail's ROI?
What can turn legitimate marketers' messages into spam?
What metrics are most effective for evaluating e-mail results?

Sources:

Alloy Media + Marketing
Alterian
America Online (AOL)
American Marketing Association (AMA)
Associated Press (AP)
BIGresearch
Bluestreak, Inc.
BzzAgent
comScore Media Metrix
Datran Media
Direct Marketing Association (DMA)DoubleClick
Email Data Source
EMail Experience Council (eec)
Email Sender and Provider Coalition (ESPC)
EmailLabs
eMarketer
eROI
Forrester Research
Harris Interactive
Harte-Hanks
InsightExpress
IntelliSurvey, Inc.
International Communications Research (ICR)
Internet Retailer
Ipsos
Keller Fay Group
Knowledge Networks/Statistical Research, Inc. (KN/SRI)
Lyris Technologies
Marketing Evolution
MarketingSherpa
MessageLabs
Morgan Stanley
Nielsen//NetRatings AdRelevance
Opinion Research Corporation
Oppenheimer & Co. Inc.
Outsell
Parks Associates
Pew Internet & American Life Project
Piper Jaffray & Co.
Pitney Bowes
Ponemon Institute
Princeton Survey Research Associates
Radar Research
Radicati Group
RBC Capital Markets
Retail Advertising and Marketing Association (RAMA)
RightNow Technologies
ROI Council
ROI Research
Search Engine Marketing Professional Organization (SEMPO)
Silverpop
Teenage Research Unlimited (TRU)
the e-tailing group
TNS Global
TRUSTe
Universal McCann
Veronis Suhler Stevenson
Vertis