Free Web Research
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US Advertising Spending |
| Report Code: EM-2330 |
Date: 11/2007 |
By: eMarketer |
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Choose an adjective: Epochal. Momentous. Historic. However you label it, US online advertising spending is entering a new era.
The US Advertising Spending report tracks the rise of Internet advertising, relates it to the total advertising market and makes projections for the future of both.
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| 49 pages, 95 charts |
| Immediate delivery of report PDF via e-mail with a single-user license. |
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$695 |
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Abstract:
If you want all the latest ad numbers and want to know how they are affecting the industry - from both the perspective of buyers and sellers - this is the report for you.
eMarketer projects that online advertising will more than double as a percentage of total media, rising from only a 6% share in 2006 of total media, to slightly over a 12% share in 2010.
Key questions the US Advertising Spending report addresses include:- Is Internet ad spending immune to economic fallout?
- How quickly are traditional advertisers moving ad budgets online?
- Which companies are putting more into Internet advertising - and why?
- What factors are still slowing online ad spending growth?
The US Advertising Spending report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions right now.
Sources:- Advertising Age
- America Online (AOL)
- Borrell Associates Inc.
- Carat Insight
- Citigroup Investment Research
- eMarketer
- Google
- Groupe Interdeco
- GroupM
- Interactive Advertising Bureau (IAB)
- JMP Securities
- JupiterResearch
- Kagan Research
- McKinsey Quarterly
- Merrill Lynch
- Morgan Stanley
- MSN
- Myers Publishing
- Myers Report
- Nielsen//NetRatings AdRelevance
- Oppenheimer & Co. Inc.
- Outsell
- Piper Jaffray & Co.
- PQ Media, LLC
- PricewaterhouseCoopers (PwC)Schonfeld & Associates, Inc.
- SG Cowen
- Silicon Alley Insider
- The Kelsey Group
- Thomas Weisel Partners
- TNS Media Intelligence
- Universal McCann
- Veronis Suhler Stevenson
- Yahoo!
- ZenithOptimedia
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