Free Web Research
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B2B Marketing Online: Business Meets Social Media |
| Report Code: EM-2340 |
Date: 1/2008 |
By: eMarketer |
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Last year was the first time trade shows - or "face-to-face" media - surpassed business publications in share of total revenue. The emphasis on socialization - and social media - is growing for digital media, tool.
The B2B Marketing Online report tracks the tectonic shifts that are shaking up the once solid and predictable world of long, complicated sales cycles.
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| 28 pages, 59 charts |
| Immediate delivery of report PDF via e-mail with a single-user license. |
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$995 |
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Abstract:
Of course, reaching the ultimate decision maker is still the key goal, but marketers also need to target researchers, technical advisors and negotiators at every stage of the process.
In addition, search plays a major role for buyers in every phase of the purchase process, and social media - such as blogs, wikis, social networks - are being consulted as well.
eMarketer projects that in 2008, US B2B online advertising spending will increase almost 19%, to $5.2 billion.
Key questions the B2B Marketing Online report answers include:- Where are marketers spending their money?
- What media influences decision-makers most?
- What are employees really doing online at work?
The B2B Marketing Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Sources:- Advertising Age
- American Business Media (ABM)
- Association of National Advertisers (ANA)
- Ball State University
- BtoB Magazine
- Burst Media
- Byte Level Research
- BzzAgent
- Clearswift
- CMO Council
- Compete, Inc.
- comScore Media Metrix
- Dynamic Markets Limited - UK
- eMarketer
- Enquiro
- Forrester Research
- Guideline
- Harris Interactive
- Jack Morton Worldwide
- Keller Fay Group
- KnowledgeStorm
- KRC Research
- MarketingSherpa
- McKinsey Quarterly
- Microsoft
- Nielsen Online
- Nielsen//NetRatings
- Nielsen//NetRatings AdRelevance
- OCLC Online Computer Library Center, Inc.
- Outsell
- Pew Internet & American Life Project
- Piper Jaffray & Co.
- Prospero Technologies, LLC
- Sophos
- TechTarget
- TNS Media Intelligence
- US Department of Commerce
- Veronis Suhler Stevenson
- Vizu
- Websens
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