Free Industry Verticals Research
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Multi-Channel Retailing |
| Report Code: EM-2352 |
Date: 2/2008 |
By: eMarketer |
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Today, online consumers think nothing of shopping across a retailer's stores, Web site and catalog. As a consequence, online product research is actually driving more land-store sales than online sales.
The Multi-Channel Retailing report analyzes the factors that are contributing to make online product research a vital driver of offline retail sales.
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Buy Risk Free
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| 21 pages including 40 charts |
| Immediate delivery of report PDF via e-mail with a single-user license. |
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$1295 |
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Abstract:
Any retailer who isn't using the online channel to promote offline sales - as well as online sales - is missing a huge opportunity.
In 2007, eMarketer estimated that store sales influenced by online research totaled $471 billion. Comparatively, retail e-commerce sales were $136 billion.
Another way to look at it is that for every $1 in online sales, the Internet influenced $3.45 of store sales.
From 2007 to 2012, Web-influenced store sales are forecast to grow at a 19% average annual rate, compared with a 12% rate for retail e-commerce.
Key questions the Multi-Channel Retailing report answers include:- How do consumers shop across retailers' stores, Web sites and catalogs?
- How do e-commerce sales compare with store sales that are influenced by online product research?
- What do consumers expect from multi-channel retailers?
- How effective are retailers in living up to these expectations?
The Multi-Channel Retailing report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Sources:- Accenture
- Akamai
- Allurent
- AMR Research
- Avenue A | Razorfish
- BIGresearch
- Direct Marketing Association (DMA)
- eMarketer
- FGI Research
- ForeSee Results
- Forrester Research
- Gartner
- Internet Retailer
- J.C. Williams Group
- JupiterResearch
- Microsoft
- Nielsen Online
- Retail Advertising and Marketing Association (RAMA)
- RIS
- Shop.org
- Shopzilla, Inc
- StartSampling
- STORES Magazine
- the e-tailing group
- US Department of Commerce
- Zoomerang
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