Free Sales And Marketing Research
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B2B Marketing on Social Networks: Engaging the Business Audience |
| Report Code: EM-2385 |
Date: 8/2008 |
By: eMarketer |
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Business and socializing must mix. In 2008, marketers will spend $40 million in the US to advertise to a business audience on online social networks, and that is just the beginning.
The B2B Marketing on Social Networks report analyzes the growth of business-oriented networks.
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| 17 pages, 23 charts |
| Immediate delivery of report PDF vai e-mail with a single-user license. |
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$695 |
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Abstract:
Given the popularity of LinkedIn, where the audience has more than doubled in the past year, and the fact that even Facebook has become a de facto business network, as more business people join, B2B marketers are reconsidering the social network environment.
As the number of business users of social networks increases, advertising expenditures will rise accordingly, reaching an estimated $210 million in 2012.
In addition, marketers will spend far more over the next few years to create and manage their own social networks for business customers, partners, suppliers and vendors.
Key questions the B2B Marketing on Social Networks report answers include:- How much will marketers spend on social network advertising aimed at a business audience?
- What types of B2B advertising can businesses do on social network sites?
- Why are companies creating social networks to market to business customers, vendors, distributors and channel partners?
- What are the challenges of developing such networks
The B2B Marketing on Social Networks report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Sources:- American Business Media (ABM)
- BtoB Magazine
- Compete, Inc.
- eMarketer
- Forrester Research
- Gilbane Group, Inc.
- iMedia Connection
- Jobvite
- McKinsey Quarterly
- Nielsen Online
- Software & Information Industry Association (SIIA)
- Universal McCann
- University of Massachusetts Dartmouth Center for Marketing Research
- XING AG
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