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Abstract: In 2008, UK business-to-consumer (B2C) e-commerce sales (including digital downloads and tickets for travel and events) will total £59.8 billion ($116.6 billion), up more than 28% over 2007. eMarketer expects that online sales will continue to rise steadily and help maintain buoyancy in the UK B2C market overall during the next two years. Nevertheless, growth in e-commerce will still be dampened to some extent by the gloomy economic climate, particularly in 2009. Key questions the UK B2C E-Commerce report answers include:
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