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Abstract: After years of strong growth rates of 20% and higher, things are slowing down online. E-commerce sales are poised to increase at only a single-digit pace through 2012. In fact, the impetus of further e-commerce growth will be increased spending by current online buyers. Some of the increase will be organic as many online buyers are naturally shifting a greater share of their purchases from stores to the Web in search of more convenience, broader product selection and cost savings. Key questions the Retail E-Commerce Update report answers include:
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