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Abstract: Between 2007 and 2012, Canadian B2C e-commerce sales will show a compound annual growth rate (CAGR) of 10.6%. Strong numbers. But there are local problems. Compared with other G-7 countries, until consumers in Canada show a larger appetite for buying big-ticket physical goods online, such as home furnishings and consumer electronics, the e-commerce market will remain relatively small. However, the future looks brighter. As millennials - who participate in a broader array of online activities than previous generations - enter their income-earning years they will provide a lift in online sales. Key questions the Canada B2C E-Commerce report answers include:
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