Video Usage in E-Commerce: The Best Is Yet to Come

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♦ See Other Reports About... Retail product videos on the Internet, Video in retail e-Commerce, Product videos on retail websites , Retail and Wholesale , Ecommerce , Sales and Marketing Management

Free Industry Verticals Research

Report Code: EM-2407

Date: 2/2009

By: eMarketer

Online retail video brings products to life in a way that static images and text can't, often providing the final push a consumer needs to make a purchase. No wonder the number of online shoppers who watch retail videos grew 40% in a year.

The Video Usage in E-Commerce report analyzes the power of product videos to lower the number of abandoned shopping carts, reduce return rates and generate higher sales.

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Abstract:
A key obstacle to greater video adoption among online retailers is the high cost of in-house video production. But the data shows increased sales may outweigh increased costs.

Some online retailers even allow customers to upload product videos to their sites, and the rewards can be great. By engaging these customers, retailers gain valuable feedback on current product features and future development plans.

Key questions the Video Usage in E-Commerce report answers include:

How committed are retailers to building up their online video capabilities in 2009?
Why aren't more retailers offering product videos on their Websites?
How is the economic crisis affecting retailers' plans to add video capabilities?
What are the benefits for retailers that distribute their videos to other Websites?
What are the benefits of allowing customers to post videos on retail Websites?
How fast is the viewership of online retail video growing?
What challenges do Web retailers face in developing a comprehensive video commerce strategy?

The Video Usage in E-Commerce report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.

Sources:

comScore Networks Inc.
eMarketer
Expo Communications
Gomez, Inc.
Internet Retailer
Microsoft
Retail Systems Research (RSR)
Shop.org
Shopzilla, Inc
SLI Systems
Vovici Corporation