Free Web Research
|
Social Networks: Five Consumer Trends for 2009 |
| Report Code: EM-2409 |
Date: 2/2009 |
By: eMarketer |
|
|
It is no secret that the social networking audience has grown rapidly. In 2008, 79.5 million people - 41% of the US Internet user population - visited social network sites at least once a month, an 11% increase over the previous year. But what should marketers be watching for this year?
The Social Networks report analyzes key trends that online marketers should be keeping an eye on in 2009.
|
|
|
Buy Risk Free
|
| 31 pages, 56 charts |
| Immediate delivery of report PDF via e-mail with a single-user license. |
 |
$695 |
|
|
|
Our Guarantee
If you are not completely satisfied, you may return the product for a store credit within 14 days of purchase.
|
|
|
|
|
|
Abstract:
The growth that social networks have exhibited over the past few years shows little sign of abating. By 2013, an estimated 52% of Internet users will be regular social network visitors.
The steady stream of updates and news will become a weekly or even daily habit for many people. That stickiness is good news for social network providers. The bad news is that - sticky or not - social networks are still struggling to develop workable revenue models.
Will 2009 be the year that marketers and social networks figure out how to harness the myriad bits of information that consumers share about their likes, dislikes and purchase preferences - and turn them to a profit?
Key questions the Social Networks report answers include:- How many people use social network sites?
- How are the demographics and usage patterns changing?
- Will Facebook overtake MySpace?
- Where do Twitter and mobile phones fit in?
- How do consumers use social networks in the purchase process?
The Social Networks report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Sources:- Accenture
- Anderson Analytics
- Azuki Systems, Inc.
- Cloudmark Inc.
- comScore M:Metrics
- comScore Media Metrix
- comScore Networks Inc.
- ConStat
- Deloitte
- DoubleClick
- EDUCAUSE Center for Applied Research
- eMarketer
- ExactTarget
- Harris Interactive
- Harris Poll
- Harrison Group
- Hitwise
- Horatio Alger Association of Distinguished Americans, Inc.
- HubSpot
- JPMorgan
- JWT
- Ketchum
- Knowledge Networks Inc.
- Netpop Research
- Nielsen Online
- Pew Internet & American Life Project
- PriceGrabber.com
- Promark Research Corporation
- Rapleaf
- Razorfish
- ROI Research
- SheSpeaks
- Symantec Corporation
- Synovate
- Tealeaf Technology
- Teenage Research Unlimited (TRU)
- The Kelsey Group
- The NPD Group
- ThirdAge Inc.
- TMP Directional Marketing
- Universal McCann
- USC Annenberg School Center for the Digital Future
- Waggener Edstrom Worldwide
- Youth Trend
|
|
|
|
Cart