Free Geography Specific Research
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China's Mobile Phone Market: Market Barriers for Japanese vendors |
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This white paper analyzes reasons for failures of Japanese mobile phone vendors in China and provides data on their China distribution systems.
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| 23 Pages |
| Report PDF delivered via e-mail with a single-user license. |
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$1100 |
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Abstract:
China's mobile phone market is one of the most promising and fastest growing in the world, but Japanese handset makers have been largely shut-out of it. In 2005 and 2006 alone, four major Japanese mobile phone brands exited the China market. This white paper discusses the challenges facing mobile phone vendors in China's competitive market and reviews the market strategies, successes, and failures of major Japanese companies NEC, Toshiba, Mitsubishi, Panasonic, and Sony Ericsson. It also includes an appendix with data and tables detailing sales by distributor and type of sales channel for Toshiba, Mitsubishi, and Panasonic in 2004 and 2005.
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