Quad-Play and Service Bundling Strategy, Market Analysis & Forecasts 2009

Quad play and the idea of service bundling have existed for a few years now. There have been a number of companies trying to initiate the concept, such as the likes of Virgin Media and France Telecom. But how successfully have these original pioneers been in promoting quad play to consumers? Do these companies still place as much focus on the concept as they did when they first launched them in terms of marketing and promotion? Or have these companies neglected their quad play ambitions to focus on other goals?

This report will tell you as it provides an in depth assessment of the multi-play market. The report provides comprehensive case studies of the major participants and regions around the world, with particular focus on the European, US and Asia-Pacific markets. What does the future hold for these regions? Which region should you be focusing your attention towards? Where does your company fit in? The report provides valuable information for telcos, cable companies, mobile operators, satellite DTH providers and financial services among others, as to where they should be focusing their attention.