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For 25 years, CoreBrand has been in business to build brands. CoreBrand helps teach their clients to construct and leverage their corporate brands to improve image, reputation and performance.
Their pioneering research led to the discovery that real, dramatic, measurable correlations do exist between brand recognition and stock value — that branding the company, not just the product, really does pay off.
James R. Gregory, founder and CEO, is one of the most experienced and knowledgeable advocates of corporate branding in the communications industry. His work, including three highly acclaimed books, has been met with unbridled enthusiasm. Countless academics, consultants and most important, leading CEOs and CFOs, have validated his conclusions. Jim's success stems largely from his ability to make these complex issues understood by those who stand to benefit most from it.
Mr. Gregory's work, and the conclusions he has drawn, has enormous significance for business leaders and investors alike. His is the kind of original thinking that transforms the way people make business decisions and allocate resources. It is the kind of work no forward-thinking corporate executive can afford to ignore.
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