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eMarketer is the world's leading provider of Internet statistics. Its reports combine original analysis with aggregated numbers from leading sources worldwide (see methodology below for more information). eMarketer's award-winning website has been visited by millions of online professionals from over 140 countries; its newsletters are sent to over 350,000 e-mail addresses every week. The company's articles, market projections and analytical commentaries are featured by hundreds of news organizations and business publications every week.
eMarketer is a privately held company, and was founded in 1996. Its headquarters are in New York City.
Methodology
The key to approaching quantitative truth -- particularly when examining the Internet marketplace -- is to consider data from as many reputable sources as possible. No one has all the answers. But, taken together, information from multiple sources coupled with healthy doses of business intelligence can create a reasonably accurate picture.
Process
eMarketer's team of professional researchers and librarians aggregate all internet and e-business related data from a wide variety of sources (see a list of research firms and a list of secondary sources). They evaluate, filter, index and organize the data. Then, eMarketer's analysts contextualize the data and provide concise original analysis. Finally, the comparative source data along with our own analysis, estimates, and projections is presented. As a result, each set of findings reflects the collected wisdom of numerous research firms and industry analysts.
The benefits to their readers are threefold:
- Information is more objective and comprehensive than that provided by any other single research source
- Information is available in one place -- easy to find, evaluate, and compare
- Information can be quickly accessed to make better, faster business decisions
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