| ISM, Inc. is a premier CRM consulting firm in the United States founded by Barton Goldenberg in 1985. Mr. Goldenberg's bottom-line, results-oriented style has made him popular with chief executives around the world and has helped to make him a sought-after speaker and writer. In the United States, Europe and Asia, Mr. Goldenberg conducts executive development programs on information technology and its impact on corporate productivity and business strategy. ISM Inc's services include CRM business process review, software selection, management briefings and research for companies, software vendors, venture capitalists and investment bankers. Clients include Abbey National, Lucent Technologies, McGraw-Hill, New York Stock Exchange, Pepsico and Roche.
To standardize CRM software selection, ISM established a testing lab in 1990. Using the experience of working with companies worldwide, ISM is able to provide comprehensive advice and product evaluations in its how-to-do-it handbook, The Guide to CRM Automation. Software evaluations are performed at no charge. ISM strictly adheres to an objective and non-biased relationship with all vendors invited to participate. This ensures the value of the review to both the vendors and to the readers.
Mr. Goldenberg is co-chairman and co-founder of the CRM conferences and expositions sponsored by DCI Inc worldwide. He has presented keynote addresses at conferences including Sales and Marketing Executives International and at The Conference Board. He also speaks at executive seminars sponsored by Business Week, CIO Magazine and Inc. Magazine.
Mr. Goldenberg is a frequent columnist for CRM Magazine, Brand Marketing and Sales & Marketing Management, for which he serves on the publication's Editorial Advisory Board. As a CRM industry spokesperson, he is often quoted in trade and general media, including CIO, eWeek, Information Week and PlanetIT.com, and he conducts broadcast interviews including CNBC's "Minding Your Business."
He was recognized by CRM Magazine as one of the "Ten Most Influential People in Customer Relationship Management" for his leadership in galvanizing the CRM industry and his role in co-founding and co-chairing DCI's CRM conferences.
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