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Ebusiness: SEARCH RESULTS
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[ 11 ] Subcategory: Sales and Marketing Management |
| Kids and Teens: Virtual Worlds Open New Universe |
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For marketers trying to figure out how to reach kids and teens on social networking sites, there is a new game in town: virtual worlds.
The Kids and Teens Online report analyzes the ever-changing trends and forces affecting marketing to the 3-to-18-year-old segment.
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[ 12 ] Subcategory: Pharmaceutical Industry |
| Pharmaceutical Marketing Online: Stuck in Web 1.5 |
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After 10 years of direct-to-consumer (DTC) advertising and growth of the US Internet population, the question is not who is searching for health information online but rather who isn't?
The Pharmaceutical Marketing Online report checks the temperature of online advertising spending by the US pharmaceutical and healthcare industry.
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[ 13 ] Subcategory: Sales and Marketing Management |
| Behavioral Targeting: Advertising Gets Personal |
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Internet advertising is no longer all about paid search. Targeted display advertising is exploding. Today, it's where the excitement is, where the eyeballs are and where the industry dollars are flowing. In fact, behavioral marketing may be the future of advertising everywhere.
The Behavioral Targeting report analyzes why more major brand marketers are turning to the Web to advertise to and target their increasingly fragmented audiences.
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[ 14 ] Subcategory: Europe |
| European Online Travel |
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A number of major global trends will affect European tourism over the next five years, having a profound impact on the online travel sector. Already, eMarketer estimates that online travel sales in the five major travel markets of Europe - France, Germany, Italy, Spain and the UK - will total nearly $49 billion this year, up 27% over 2006.
The European Online Travel report examines economic, business, technology and consumer megatrends and their implications for the travel industry in general, and the European online travel sector specifically.
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[ 16 ] Subcategory: Older |
| Managing the e-Supply Chain |
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This report will enable you to define a comprehensive agenda for creating a strategic supply chain. It will show you that the e-enabled supply chain is not just another over-hyped, Internet-driven concept. The report combines a considered combination of case studies, self-assessment questions and advice from leading supply chain experts that will show you how to realize the potential business benefits from successfully managing an Internet-enabled supply chain.
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[ 17 ] Subcategory: Ebusiness |
| Building the e-Business Infrastructure |
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The technical elements of e-business consist of Internet and server technologies, hardware and software.
However, infrastructure is much more than technology. It is the dynamic interaction and management of strategy, skilled people, tools and processes. – It both drives, and must be driven by, e-business. Discover how you can create an organizational infrastructure that supports e-business with this report.
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[ 18 ] Subcategory: CRM Customer Relationship Management |
| e-CRM: Customer Management Strategies for e-Business |
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e-CRM: Customer Management Strategies for e-Business provides the facts, figures and analysis of the key e-CRM opportunities and challenges so you can plan the strategic direction of your customer management program. This report will enable you to develop a CRM strategy that fits your customer base by integrating both on-line and off-line customer management activities to meet customer expectations.
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