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CPGs Online: Interactive Advertising and Marketing for Traditional Brands, EM-2106
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[ 1 ]  Subcategory:   Market Forecasts
US Advertising Spending
Spending for US online advertising will decrease in 2009 by 4.6%—the first drop since 2002. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in early 2010. Get the full outlook for online advertising in the US for 2010 in this new report.
Product ID: EM-2421 Click for more product information
[ 2 ]  Subcategory:   Market Forecasts
Social Network Ad Spending: 2010 Outlook
2009 will end with major shifts in social network advertising spending. Facebook, at 350 million users worldwide, is the premier destination for marketers in the US and many worldwide markets. It will surpass its former rival, MySpace, in ad revenues in 2010. In total, marketers will spend $2.2 billion to advertise on social networks worldwide in 2009, with $1.2 billion in spending in the US. In 2010, Facebook will account for nearly one-quarter of all social network ad spending worldwide, up from 20% in 2009. Use this report to get an early look at projections for social network advertising spending in 2010.
Product ID: EM-2420 Click for more product information
[ 3 ]  Subcategory:   Telecommunications Management
Retail Channel Strategies: Self-service Online Portals
Self-service online portals are an essential tool for telcos aiming to improve the customer experience and provide a key differentiator against their competitors. Self-service also enables the telco to significantly reduce its customer care costs if implemented well.
Product ID: OM-1233 Click for more product information
[ 4 ]  Subcategory:   Ebusiness
E-Commerce, Wireless and Internet Management Job Description Bundle
The E-Commerce, Wireless, and Internet Management Job Description Bundle includes 21 full job descriptions in WORD and PDF formats. They are:
  1. Director Electronic Commerce
  2. e-Commerce Specialist
  3. Internet-Intranet Administrator
  4. Manager Internet - Intranet Activities
  5. Manager Internet Systems
  6. Manager Point of Sale
  7. Manager Record Administration
  8. Manager Transaction Processing
  9. Manager Wireless Systems
  10. On-Line Transaction Processing Analyst
  11. PCI-DSS Coordinator
  12. POS Coordinator
  13. POS Hardware Coordinator
  14. POS Senior Coordinator
  15. Record Management Coordinator
  16. System Administrator - Unix
  17. System Administrator - Windows
  18. Web Analyst
  19. Web Site Designer
  20. Webmaster
  21. Wireless Coordinator
Product ID: JA-7733 Click for more product information
[ 5 ]  Subcategory:   Sales and Marketing Management
B2B Marketing on Social Networks: Engaging the Business Audience
Business and socializing must mix. In 2008, marketers will spend $40 million in the US to advertise to a business audience on online social networks, and that is just the beginning. The B2B Marketing on Social Networks report analyzes the growth of business-oriented networks.
Product ID: EM-2385 Click for more product information
[ 6 ]  Subcategory:   Online Demographics
Sports Site Marketing: Ad Revenue Models Pull Ahead
It may not qualify as a home run yet, but an emphasis on ad-supported models - as opposed to paid content - is driving solid growth of sports sites. The Sports Site Marketing report analyzes how these sites, with their large and loyal fan bases, are evolving into major league moneymakers.
Product ID: EM-2380 Click for more product information
[ 7 ]  Subcategory:   Internet
Consumer Interactions: Social Shopping, Blogs and Reviews
Today, many consumers turn to the Internet to research products¬ - whether they buy on the Web site or later in-store. As they conduct their research, the critical first-step in the purchase decision, consumers assign more credibility to the opinions of other consumers than to paid experts or sell copy. The Consumer Interactions report analyzes the impact online customer-generated content is having on the sales process, online and off.
Product ID: EM-2359 Click for more product information
[ 8 ]  Subcategory:   Ebusiness
B2B Marketing Online: Business Meets Social Media
Last year was the first time trade shows - or "face-to-face" media - surpassed business publications in share of total revenue. The emphasis on socialization - and social media - is growing for digital media, tool. The B2B Marketing Online report tracks the tectonic shifts that are shaking up the once solid and predictable world of long, complicated sales cycles.
Product ID: EM-2340 Click for more product information
[ 9 ]  Subcategory:   Ebusiness
US Advertising Spending
Choose an adjective: Epochal. Momentous. Historic. However you label it, US online advertising spending is entering a new era. The US Advertising Spending report tracks the rise of Internet advertising, relates it to the total advertising market and makes projections for the future of both.
Product ID: EM-2330 Click for more product information
[ 10 ]  Subcategory:   Sales and Marketing Management
E-Mail Marketing: Getting Through to Customers
eMarketer estimates that e-mail advertising spending will grow from $338 million in 2006 to $616 million in 2011, a six-year increase of 82% - but only half the rate of overall online ad spending. Why so low? The E-Mail Marketing Online report analyzes this ubiquitous but underappreciated channel a dozen years after it became a widespread marketing and advertising tool.
Product ID: EM-2314 Click for more product information

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