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Ecommerce: SEARCH RESULTS
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[ 11 ] Subcategory: Ecommerce |
| US Online Advertising: Resilient in a Rough Economy |
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Even with overall ad spending in the doldrums, Internet ad spending continues to grow. In fact, in 2009 10% of all US ad dollars will go online.
The US Online Advertising report analyzes the factors that are contributing to the continued growth of the Internet channel in tough economic times.
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[ 12 ] Subcategory: Europe |
| UK Online Advertising: Reaching Maturity |
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Due partly to growing agency expertise and advertiser understanding of digital channels, 2007 was another strong year for UK online marketing. Though expansion is slowing slightly, online advertising spending will continue to generate double-digit growth over the next few years.
The UK Online Advertising report analyzes the trends that are transforming the explosive British online ad market into merely a steadily growing market.
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[ 13 ] Subcategory: Retail and Wholesale |
| Multi-Channel Retailing |
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Today, online consumers think nothing of shopping across a retailer's stores, Web site and catalog. As a consequence, online product research is actually driving more land-store sales than online sales.
The Multi-Channel Retailing report analyzes the factors that are contributing to make online product research a vital driver of offline retail sales.
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[ 14 ] Subcategory: Ecommerce |
| UK Internet: Users and Usage |
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2007 was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month - that's over 60% of the population. This year looks like more of the same, so that by 2012 the Internet will reach roughly 70% of all UK residents.
The UK Internet report analyzes the factors that are driving adoption and usage in this world-leading, trend-setting online economy.
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[ 15 ] Subcategory: Ecommerce |
| Podcast Advertising: Seeking Riches in Niches |
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The US podcasting industry continues to mature. The listening audience is increasing in size, and along with that comes growth in advertising spending tied to podcasts.
The Podcast Advertising report analyzes the trends contributing to the growth of the podcasting audience and the ad dollars that are following.
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[ 16 ] Subcategory: Ecommerce |
| Asian Americans Online |
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Asian Americans are a prime target for online marketers. As a group, they are Internet savvy and have high levels of disposable income. In 2007, there were 11 million Asian Americans online, and eMarketer projects that number will grow to nearly 14 million by 2011.
The Asian Americans Online report examines the behavior patterns of this educated, affluent and rapidly growing segment of Internet users.
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[ 17 ] Subcategory: Asia Pacific |
| Asia-Pacific B2C E-Commerce: Focus on China and India |
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eMarketer forecasts that B2C e-commerce sales in the Asia-Pacific region will grow at a 23.3% annual rate, reaching $168.7 billion in 2011. Japan is currently the largest market, by far, and South Korea ranks second. But by 2011 both will lose share to two up-and-comers - China and India.
The Asia-Pacific B2C E-Commerce report analyzes the huge changes that are realigning this massive but still fast-growing online marketplace.
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[ 18 ] Subcategory: Ecommerce |
| CPG Online: Health and Beauty Go Interactive |
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After years of foot-dragging, US consumer packaged goods (CPG) marketers are now racing online. In fact, in 2007 eMarketer projects that CPG companies will spend $920 million on all forms of Internet advertising, up 33% over 2006.
The CPG Online report analyzes the consumer behavior trends that are convincing CPG brands to advertise online, with special emphasis on health and beauty campaigns.
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[ 19 ] Subcategory: Asia Pacific |
| Asia-Pacific Online Travel: Focus on China and India |
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The Asia-Pacific region includes online economies at opposite ends of the development spectrum. Australia, Japan and South Korea have advanced digital infrastructures with mature e-commerce and online travel sectors. At the other end of the spectrum, countries such as Vietnam, Indonesia and Malaysia are less developed but fast-growing. However, it is the massive travel markets of China and India that are driving regional growth.
The Asia-Pacific Online Travel report analyzes the diverse digital economies of the region with special emphasis on the two giants: China and India.
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[ 20 ] Subcategory: India |
| India Online Overview |
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The Indian government declared 2007 the "Year of Broadband," setting a goal of 20 million broadband users in 2010. However, eMarketer expects India to reach just over half that target, or 10.5 million broadband households by 2011.
The India Online Overview report analyses the reality and potential of this gigantic marketing opportunity.
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