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Ecommerce: SEARCH RESULTS
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[ 21 ] Subcategory: Retail and Wholesale |
| Apparel E-Commerce |
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Fashion took a big step forward last year. According to one estimate, US online apparel sales (including accessories and footwear) reached $18.3 billion in 2006 and replaced computer hardware/software as the largest online retail category. Unfortunately, by another measure, the percentage of a category's total sales transacted online, apparel is lagging. Consumers still prefer buying in stores where they can touch and try on clothing items.
The Apparel E-Commerce report analyzes this fast-growing but continuingly challenged online category.
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[ 22 ] Subcategory: Europe |
| European B2C E-Commerce: Spotlight on the UK, Germany and France |
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Last year, European B2C e-commerce sales of goods and services (including online travel, event tickets and digital downloads) totaled $133 billion. With a projected annual growth rate of 25% over the next four years, the market will triple, reaching $407 billion by 2011.
The European B2C E-Commerce report analyzes the growth of online retailing on the continent, with emphasis on the three leading markets: the UK, Germany and France.
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[ 23 ] Subcategory: Europe |
| China Internet Audience |
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Discussions of China often straddle fear and excitement. Fear, because there is a perception that the mysterious global giant will at some point flex its growing economic muscle to the detriment of other countries; excitement, because a new and massive market is beginning to open.
The China Internet Audience report looks beyond generalizations to create a more fine-grained picture, so that marketers targeting China have a better understanding of the opportunities and challenges they face.
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[ 24 ] Subcategory: Ecommerce |
| Germany: Online Overview |
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With 40 million active Internet users, Germany is home to Europe's largest online population, and two out of three German Internet users are online buyers. Not surprisingly, the country is Europe's largest retail e-commerce market, with online sales of $23.9 billion in 2006.
Germany: Online Overview examines all aspects of this powerhouse of the European Internet.
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[ 25 ] Subcategory: Financial Services |
| Banking and Bill Paying Online: Chasing Those Digital Dollars |
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Growth in the number of online banking customers is slowing, but the amount of banking they do online is increasing. eMarketer estimates nearly 80 million US adult Internet users will conduct some banking activity online this year, an increase of 9.5% over 2006.
The Banking and Bill Paying Online report analyzes two major sectors of the vast and changing world of Internet financial services.
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[ 26 ] Subcategory: Retail and Wholesale |
| US Retail E-Commerce: Entering the Multi-Channel Era |
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eMarketer estimates that US retail e-commerce sales (excluding travel) will reach $131 billion this year, driven by increased spending by existing online buyers rather than new buyers coming online.
The US Retail E-Commerce report analyzes the factors that are blurring the distinctions between online and offline consumers.
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