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Mobile Devices: SEARCH RESULTS
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[ 11 ] Subcategory: Mobile Devices |
| Mobile Commerce: Ahead of Its Time |
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More than 70 million people in the US will access the Internet from their mobile phones in 2009. So it’s no surprise that retailers such as 1-800-FLOWERS, Amazon, Ralph Lauren and Sears have launched mobile commerce programs so they can be where their customers are.
Nevertheless, mobile commerce is still in its infancy. Web-enabled mobile phone users are much more likely to employ their devices to get weather forecasts, read news, find movie times and bank online than to buy products. Consumers are willing to use their mobile phones to buy items such as pizza, movie tickets and travel reservations. And some have even used their devices to purchase consumer electronics, computers and apparel. But mobile phone users say they would make more purchases if the process were not so cumbersome, products were easier to find and their devices supported secure credit card transactions.
This eMarketer report gives a comprehensive overview of a trend that will change the retail industry in years to come.
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[ 12 ] Subcategory: Canada |
| Canada Online: Users and Usage |
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Canada’s Internet population continues to grow - by 2013, it will hit 25.9 million, or nearly 75% of the entire nation.
While nearly 65% of consumers in the country own a mobile phone, they do not prize them as highly as Americans do. And the majority do not feel compelled to pay for a data package to surf the Web while away from home.
How should marketers be adapting to the changing Canadian media landscape? This new eMarketer report can help show the way.
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[ 13 ] Subcategory: Mobile Telephony |
| Global Top 10 Mobile Phone Companies — Industry, Financial and SWOT Analysis |
This business report is a strategic evaluation of the mobile phone industry and its key players that provides a comprehensive view of the mobile phones market and its top 10 companies.
Top 10 Global Mobile Phones Companies includes the following:- Industry analysis including market value, market volume, market share and forecast growth till 2012
- Assessment of intensity of competition based on five-forces model including degree of rivalry, substitutes, new entrants, buyer power and supplier power
- SWOT and 5-year financial analysis of top 10 players in the industry
- Descriptive profiles of the leading players including the strategic initiatives undertaken in the last 12 months
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[ 14 ] Subcategory: Japan |
| Mobile and Digital Signage Market in Japan |
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This FREE ROA Group white paper introduces the digital signage and mobile digital signage market in Japan and provides a market forecast until 2015. According to the study, the recognition level of digital signage is lower in Japan as compared to other countries, but the market is expected to grow steadily.
This is based on the fact that the Japanese market has a favorable infrastructure for digital signage, in terms of displays and servers. ROA Group estimates that the current market size of digital signage reaches almost JPY 70 billion, and will grow to JPY 700 billion by 2015. To overcome the weaknesses of outdoor advertisements, it is necessary that digital signage evolves toward mobile digital signage, enabling higher interaction with the user, according to ROA Group Japan.
This white paper provides useful information on the latest digital signage solutions through the main players in the Japanese market, including Sony, Hitachi, Fujitsu, NTT Communications and 3M. In the U.S., MegaPhone is providing a mobile digital signage service that connects large-sized public displays with mobile handsets creating interaction between the user and service provider. This kind of service model is not yet available in the Japanese market but is expected to contribute to the development of mobile digital signage service in the near future.
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[ 15 ] Subcategory: Mobile Devices |
| Introduction to Smart Grid - Latest Developments in the U.S., Europe and South Korea |
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This free ROA Group white paper briefly introduces smart grid and the latest developments in the U.S., Europe and South Korea. Smart grid refers to a next generation electric power network that makes use of IT and high technologies. Compared to the telecommunications networks, the electric power networks have not developed remarkably in terms of creating innovative technologies. However, smart grid by revolutionizing the electric power network and being almost as powerful as the Internet, is attracting many attentions among various industries.
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[ 16 ] Subcategory: Sales and Marketing Technology |
| Mobile LBA 2009-2014: How to Generate Revenue by Advertising on Mobile Content, LBS and Mobile Search |
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Mobile LBA (Location-Based Advertising) technology is already here, and mobile LBA campaigns are being successfully run by the leading global brands. More and more subscribers are using their handsets as mapping and navigation tools, and coupled with the spread of mobile advertising, Internet and search applications have created an exciting revenue opportunity. How quickly will take-up of these services grow? Can you afford to get left behind? This market will expand and taking a first-mover position will be vital to securing your place in it.
This visiongain report provides you with the insight to this growing market area. It examines the opportunities offered by LBA, and how advertisers, operators and manufacturers can all get involved in providing profitable LBA services.
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[ 17 ] Subcategory: Mobile Devices |
| Mobile Application Stores: BlackBerry App World |
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Since the launch of RIM’s on-device application store, BlackBerry App World, on 1 April 2009, Ovum has had a chance to try out the service and look more closely at its implementation. This report focuses on the user experience of App World and provides some usage statistics from the initial period of App World’s availability.
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[ 18 ] Subcategory: Mobile Devices |
| The Mobile Web Browser Market 2009-2014: Challenges and Opportunities in the Web 2.0, iPhone and Google Era |
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Companies such as Google, Apple and Palm are harboring ambitions to port the next stage in the Internet roadmap, HTML 5, onto the mobile platform, possibly leading to video played within the mobile browser without the need for additional rich Internet application (RIA) plug-ins such as Flash and Silverlight. The RIA framework developers themselves, such as Adobe and Microsoft, are working towards full desktop versions onto mobile handsets for 2010.
Based on analysis of the position of key participants across the value chain, including operators, media agencies, software application providers, access providers, marketing specialists and trade association representatives, this report analyzes the market drivers and barriers affecting mobile web browsers and applications. It discusses the main market trends and charts the market evolution in the US, Europe and the Asia Pacific including the Middle East.
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[ 19 ] Subcategory: Mobile Devices |
| EBook Reader Market Overview and Future Prospects |
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Interest in eBook contents or device business is growing from small and medium sized manufacturers to big players, such as Google and Apple, and companies brace for competition to challenge Amazon’s Kindle, the market leader. However, even before Kindle was launched, there were other eBook readers with similar specs available, but none of them have been able to offer a business model as successful as that of Kindle. Then what are the success factors of the Kindle eBook reader and how can the new entrants grasp opportunities in this growing market segment? This ROA Group white paper aims at answering these questions and introduces the latest developments in the eBook market.
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[ 20 ] Subcategory: Mobile Devices |
| Mobile Advertising Market in Japan – Latest Developments and Market Forecast 2009-2015 |
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Mobile Advertising Market Growing Fast in Japan
Despite the global economic downturn, mobile advertising market seems to be growing fast in Japan where advertising types such as behavior targeted advertising (search or website behavior), and so called 'Interest Match' have attracted the most attention. In the future, these advertising types are expected to show the biggest growth in the Japanese mobile market.
According to Japan's Ministry of Internal Affairs and Communications, the number of users who used mobile devices for web browsing reached 75.06 million in 2008, showing an increase of 2.19 million users compared to 2007. The number of mobile users who have subscribed to mobile internet services is 91 million as of March 2009, which is approximately 84.7% of the total 107.48 million mobile users in Japan, and the number of subscribers is expected to increase further.
In this FREE white paper, ROA Group predicts that the mobile advertising market of Japan as well as mobile internet market continues to grow until 2015.
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