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Mobile Devices: SEARCH RESULTS
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[ 41 ] Subcategory: Japan |
| Japan IPTV Market Outlook - Executive Summary |
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This report examines the Japan IPTV (Internet Protocol TV) service market conditions and trends. Based on these findings, the Japanese IPTV market forecast is provided for 2008-2012. A definition of IPTV is presented in Chapter 1 of this report. In Chapter 2, the standardization polices in Japan are discussed. In Chapter 3, IPTV service providers and broadcasting content are presented. Chapter 4 provides an analysis on the Japan IPTV market, and in Chapter 5, considerations for the establishment and development of a successful IPTV service are suggested.
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[ 42 ] Subcategory: Japan |
| Japan Mobile Internet Device (MID) Market Forecast 2008-2012 |
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This ROA Group report examines the Mobile Internet Device (MID) market in Japan, highlights the strategies of current chipset makers, and analyzes the handset models available in the Japanese market. Market forecast data is presented for 2008-2012.
ROA Group projects that the Japanese Mobile Internet Device market will reach 0.6 million in 2008 and grow to 5.3 million by 2012. The combined market of smartphone and MID will surpass 18 million by 2012, representing around 40% of the entire handset market in Japan. In 2007, smartphones increased substantially in the Japanese mobile market. At the same time, Ultra Mobile PC (UMPC)-type handsets were introduced. The emergence of new types of handsets in the saturated mobile market of Japan means that mobile operators are focusing on meeting user needs by developing differentiated handsets, rather than exploring new markets,
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[ 44 ] Subcategory: Mobile Devices |
| Mobile ID Fraud |
Identity fraud is a growing global concern. Consumers are growing more protective of their personal data in fear of identity theft and fraud being committed against them. Recent high media profile cases of identities being lost, stolen or fraudulently used have heightened public concern.
The mobile industry is not immune from this and as such will suffer if precautions are not taken to reassure mobile subscribers that their personal data remains safe on the mobile platform and in the possession of mobile companies. The mobile industry will also have to work to convince mobile subscribers in order for successful uptake of mobile applications that rely on personal information being safely guarded and are imperative to the continued growth of the mobile platform.
Read this exclusive management report to learn:- What are the main issues surrounding ID fraud on the mobile?
- What methods can be used on the mobile to facilitate ID fraud?
- What action can be taken in the industry to prevent ID fraud on the mobile?
- What kind of an impact will ID fraud have on the mobile?
- How will ID fraud affect the future landscape of the mobile platform?
- What are the drivers and barriers to mobile ID fraud?
- What are the drivers and barriers to mobile ID fraud solutions?
Find out the answers to these and many other questions in this vital industry report.
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[ 45 ] Subcategory: Mobile Devices |
| Mobile Coupon Solutions in East Asia and U.S.: Recent Developments in Japan, South Korea and U.S. |
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This FREE ROA Group white paper provides an overview on the latest solutions for mobile coupons and market development in Japan, South Korea, and the U.S. Mobile service usage patterns are becoming more diversified and the usage of mobile payment services is being vitalized. According to estimates on the advanced markets, at least 25% of the mobile users have used mobile payment services. Mobile coupon services offer a new business model as it provides solutions to increase revenue and reduce expenses, not only for operators but also for advertisers, retailers and broadcasters. Japan and Korea have been one of the pioneering countries in introducing mobile payment and mobile advertising solutions. For mobile coupons, NTT DoCoMo introduced its information-capture service called ToruCa in 2005. Nowadays, purchasing products via mobile phones is increasing world-wide, and mobile advertising as well as using mobile coupons is a rising trend.
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[ 46 ] Subcategory: Mobile Devices |
| Mobile Location-Based Services |
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With the introduction of more-powerful and inexpensive smartphones, mobile carriers are taking steps toward making location-based services a common mobile application for consumers. What are the implications for marketers?
The Mobile Location-Based Services report analyzes how location-based services are evolving into a standard part of the mobile marketing mix.
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[ 47 ] Subcategory: Japan |
| Japanese Mobile Market Forecast, 2008-2011 |
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In this report, ROA Group analyzes the latest developments in the Japanese mobile market. According to the study, the number of mobile users in Japan will increase to 121 million by 2011 and the penetration rate in the Japanese market will grow to 95.4% by 2011.
As the Japanese market is reaching the saturation point, competition among the three operators, NTT DoCoMo, KDDI, and SoftBank intensifies in terms of network, contents and devices. In this circumstance, the operators are also aiming to extend their businesses abroad. DoCoMo is now planning to commercialize their Long Term Evolution (LTE) service for the first time in the world by 2010, and its rival SoftBank is to introduce the service about the same time. UQ Communications, a KDDI-led joint venture, and WILLCOM are planning to commercialize Broadband Wireless Access (BWA)-based mobile WiMAX service and next generation PHS service respectively in 2009, which is a year earlier than the planned launch of LTE by DoCoMo.
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[ 48 ] Subcategory: Japan |
| Japanese Mobile Market Forecast, 2008-2011 - Executive Summary |
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In this report, ROA Group analyzes the latest developments in the Japanese mobile market. According to the study, the number of mobile users in Japan will increase to 121 million by 2011 and the penetration rate in the Japanese market will grow to 95.4% by 2011.
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[ 49 ] Subcategory: Mobile Devices |
| Ethnic Market and Retail based MVNOs in Europe |
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The latest FREE white paper from the ROA Group provides an Asian insight into the European Mobile Virtual Network Operator (MVNO) market and examines the current market through brief case studies on ethnic market MVNOs, such as Lycamobile and Euskaltel, retail based MVNOs such as El Corte Inglés and PosteMobile of Poste Italiane. The global mobile market has seen MVNOs increasing rapidly in Europe and U.S. over the past 10 years, some of them succeeding and others ending-up as business failures. Recently, Helio was taken over by Virgin Mobile, and before that the market witnessed Disney Mobile, ESPN Mobile and Amp’d Mobile terminating their services among many other MVNOs.
Despite the tough times, some MVNOs are entering into new markets with innovative business models. Will they be able to compete with the already existing MVNOs and more over, with the incumbent Mobile Network Operators (MNO), and succeed to lure more customers in the already matured markets? This white paper tries to find an answer to these questions and reveal keys to success in today’s MVNO market.
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[ 50 ] Subcategory: Sales and Marketing Technology |
| Geotagging - The Next Killer Wireless Application? Analysis and Forecasts 2008-2013 |
Geotagging, sometimes referred to as Geocoding, is the process of adding geographical identification data to various media. It is usually used to tag photos or images of a certain location, but clearly has potential beyond this into the realms of mobile search, mapping and advertising. How can you utilize it within the marketing mix of your company? How can you make the most from mobile geotagging? This is a technological development that you should be aware of today.
The latest visiongain report is among the first to provide you with the insight to this growing market area. It examines the opportunities offered by geotagging and how advertisers, operators and manufacturers can all get involved to provide profitable location-based services.
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