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[ 1 ] Subcategory: CRM Customer Relationship Management |
| The Guide to CRM Automation — 11th Edition (User Version) |
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This unique Guide provides independent reviews of CRM-related software, including ISM’s Top 30 CRM selections. These were chosen after extensive marketing research and reviews of dozens of packages using 171 selection criteria, including 105 business functions, 48 technical features, and 18 user-friendly/support features. It also includes emerging CRM market trends, new CRM implementation alternatives, and eight key implementation issues that will either make or break your CRM initiative.
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[ 2 ] Subcategory: CRM Customer Relationship Management |
| The Guide to CRM Automation — 11th Edition (Top15 Evaluations Only) |
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ISM’s Software Lab tests dozens of software packages every year. ISM experts have been providing independent and reliable reviews of sales, customer service and marketing software since 1990. They employ 171 selection criteria, including 105 business functions, 48 technical features and 18 user-friendliness/support features. The Top 15 scored the highest based on these criteria.
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[ 3 ] Subcategory: CRM Customer Relationship Management |
| The Guide to CRM Automation — 11th Edition (Top 30 Evaluations Only) |
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ISM’s Software Lab tests dozens of software packages every year. ISM experts have been providing independent and reliable reviews of sales, customer service and marketing software since 1990. They employ 171 selection criteria, including 105 business functions, 48 technical features and 18 user-friendliness/support features. The Top 30 scored the highest based on these criteria.
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[ 4 ] Subcategory: CRM Customer Relationship Management |
| The Guide to CRM Automation — 11th Edition (Vendor Version) |
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This unique Guide provides independent reviews of CRM-related software, including ISM’s Top 30 CRM selections. These were chosen after extensive reviews of dozens of packages using 171 selection criteria, including 105 business functions, 48 technical features, and 18 user-friendly/support features. The Vendor Guide contains everything in the user guide, plus pragmatic strategies for effective market positioning and segmentation, distribution channels, pricing, and promotion of CRM software.
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